Peregrine
Peregrine is unifying fragmented data into a single, searchable platform to give organizations complete operational context. This provides teams with the actionable intelligence needed to make faster, data-driven decisions.
Year
2025-Present
Over the past year at Peregrine, I’ve focused on scaling our brand and streamlining how we work. I helped lead our corporate rebrand, collaborating with both our internal team and agency partners to bring the new identity to life.
I also directed our flagship brand video, working closely with leadership to boost our market presence, while simultaneously rebuilding our global design library to make our team faster and more efficient.
Peregrine 2025 This is for: Explainer Video
Art Direction: Alyssa Rusin
Video Animation: Revery
Peregrine Rebrand
Collaborators: Company Policy Studio, and Peregrine
brand and marketing team
The Peregrine Lens
Visualizing Strategic Clarity
The concept for the "Peregrine Lens" emerged from a core brand narrative: the power of the Peregrine falcon’s vantage point. Our brand needed a way to translate complex information into actionable, clear insights.
This graphic device functions as our visual bridge between raw data and clarity. By utilizing variable blur, this graphic device can guide the viewer’s eye, bringing specific elements into focus while softening the background. Below you can see it in action.
