top of page
nicola-parisi_back-to-back_sept2024_1428-2.jpg
nicola-parisi_trick-dog-DOGS-drinks-bts-july2024_0111.jpg
Screenshot 2025-01-03 at 1.28.08 PM.png

👋🏻 I'm Alyssa, an art director and designer

I bring over 10 years of experience across startups, agencies, and in-house roles, specializing in leading design teams, building design systems, and crafting impactful brand identities for B2B and B2C clients.

 

As an Art Director, I’ve managed campaigns from concept to execution across print and digital platforms, delivering creative solutions that resonate with audiences and align with strategic goals. My work emphasizes cohesive storytelling and collaboration.

 

In 2024, I earned a Google UX Design Certificate, deepening my skills in UX research, wireframing, prototyping, and inclusive design. I’m passionate about creating user-focused designs that enhance experiences and drive growth.

 

Since 2016, I’ve freelanced for the hospitality industry, designing wine labels, logos, and menus for top bars and restaurants. In 2023, I launched Kolla Creative, specializing in branding for Bay Area hospitality staples.

 

Outside of work, I’m an avid explorer of San Francisco’s food and drink scene—ask me about my Google Maps list!

Featured Work

​​SF Eater

Fiorella, 2024 New Restaurant

​

SF Eater

Trick Dog, 18th Menu Launch

 

Edible SF

Subject to Change, "Disco" Wine​

​

AD Art Directors Column

Communication Design Lessons

​

SF Chronicle

Fiorella Noe Valley Opening

​

SF Standard

Trick Dog, DOGS New menu

​

​Bon Appetit Magazine

Subject to Change, "Moon Juice" 

​

​SF Eater

Trick Dog, 17th Menu Launch

 

Work Haiku

Trick Dog, 17th Menu Launch

​

SF Eater

Fiorella Noe Valley

​

SFist

Trick Dog, Dogs Menu

​

Wine Business

DOGS The Musical by Trick Dog

When I’m not building out brand systems, I’m usually behind a camera. Photography is my favorite way to disconnect from the screen and explore the world through a different lens—literally.
bottom of page