👋🏻 I'm Alyssa, an art director and designer
I bring over 8 years of experience across startups, agencies, and in-house roles, specializing in leading design teams, building design systems, and crafting impactful brand identities for B2B and B2C clients.
As an Art Director, I’ve managed campaigns from concept to execution across print and digital platforms, delivering creative solutions that resonate with audiences and align with strategic goals. My work emphasizes cohesive storytelling and collaboration.
In 2024, I earned a Google UX Design Certificate, deepening my skills in UX research, wireframing, prototyping, and inclusive design. I’m passionate about creating user-focused designs that enhance experiences and drive growth.
Since 2016, I’ve freelanced for the hospitality industry, designing wine labels, logos, and menus for top bars and restaurants. In 2023, I launched Kolla Creative, specializing in branding for Bay Area hospitality staples. Outside of work, I’m an avid explorer of San Francisco’s food and drink scene—ask me about my Google Maps list!
Featured Work
SF Eater
Fiorella, 2024 New Restaurant
Trick Dog, 18th Menu Launch
Subject to Change, "Disco" Wine
Communication Design Lessons
Fiorella Noe Valley Opening
Trick Dog, DOGS New menu
Subject to Change, "Moon Juice"
Trick Dog, 17th Menu Launch
Trick Dog, 17th Menu Launch
Fiorella Noe Valley
Trick Dog, Dogs Menu
DOGS The Musical by Trick Dog
When I'm not in Figma, I'm probably using my camera...