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In Good Spirits

In 2022, I collaborated with Trick Dog, a renowned craft cocktail bar known for its innovative and revolving menu, to design and launch their latest menu, In Good Spirits. This unique project was a blend of creative elements, combining a poem anthology with a cocktail menu, creating an immersive and artistic experience for patrons.

Client

Trick Dog

Year

2022

Category

Menu design

Collaborators

Photography -

Alexa Trevino

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Printing - 

Colpa Press

Responsibilities

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Illustrator: Crafted original illustrations that complemented both the poetic and cocktail elements of the book, bringing the theme to life.

 

Art Director: Directed the visual aesthetic and overall artistic vision, ensuring a cohesive and captivating presentation.

 

Book Designer: Designed the layout, typography, and visual flow of the book, balancing the literary and mixological components seamlessly.

 

Project Manager: Oversaw the entire project from concept to completion, coordinating with various collaborators to ensure timely and high-quality delivery.

Outcome

 

In Good Spirits was celebrated for its innovative fusion of poetry and cocktails, enhancing Trick Dog’s reputation for creativity and excellence in the craft cocktail industry. The project not only delighted patrons but also showcased the bar's dedication to pushing the boundaries of what a menu can be.

This project exemplifies my ability to lead multifaceted creative projects, blending illustration, art direction, book design, and project management to deliver exceptional and memorable experiences.

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Above is another example of an immersive experience with haiku coasters that encouraged the patrons to leave a poem behind.

Above, you'll see original illustrations created for each poem, developed through close collaboration with poets and the editor to complement and enhance the literary themes.

Each visual was carefully ideated to align with the essence of the accompanying text.

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