GiGi's
A charming wine bar in the heart of San Francisco, bringing a warm and inviting atmosphere featuring delicious Asian American small plates and a carefully curated selection of wines from around the world.
Client
GiGi's
Year
2024
Category
Logo Design
Menu Design
Branding
Social Design
I designed the complete visual identity for GiGi's, a French-Vietnamese wine bar located in the heart of San Francisco.
From the logo to the branding kit, social media templates, and internal documents, I developed a cohesive and elegant design system that reflects the warmth and charm of this neighborhood gem.

Logo + Branding Exploration
I initially explored various concepts, inspired by the different personas of GiGi's discussed during the first call. Below are my first draft and mockups shared with the client.

Final Concept
After a few rounds of revisions, we landed on a final concept. Below you will see the brand in full force across digital and print assets.
Find a copy of GiGi's Branding Kit here.












