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GiGi's

A charming wine bar in the heart of San Francisco, bringing a warm and inviting atmosphere featuring delicious Asian American small plates and a carefully curated selection of wines from around the world.

Client

GiGi's

Year

2024

Category

Logo Design

Menu Design

Branding

Social Design

I designed the complete visual identity for GiGi's, a French-Vietnamese wine bar located in the heart of San Francisco.

From the logo to the branding kit, social media templates, and internal documents, I developed a cohesive and elegant design system that reflects the warmth and charm of this neighborhood gem.

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Logo + Branding Exploration

I initially explored various concepts, inspired by the different personas of GiGi's discussed during the first call. Below are my first draft and mockups shared with the client.

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Final Concept

After a few rounds of revisions, we landed on a final concept. Below you will see the brand in full force across digital and print assets.

Find a copy of GiGi's Branding Kit here.

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